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Talential
P&L Simulator V4
24-month P&L Simulation
CONFIDENTIAL
Talential Network Pte. Ltd.
Scenario
Cost Structure ▼
C-levels (@ $2K/mo each, from M1) 4
Ops staff (5 × $750, from M1) $3,750/mo
Office + desks $5,000/mo
Tech / infra (AWS credit) $2,000/mo (non-cash)
Base team cost (M1) $11,750/mo
Avg hire salary ($/mo) 875
Add 1 hire every N months 3
Max additional hires (cap) 10
Marketing budget (front-loaded Y1, low Y2)
Marketing M1 ($/mo) 21000
Marketing M24 ($/mo) 2500
Talent Funnel (Free) ▼
Marketing to talent (% of budget) 75
CAC talent ($/signup) 1.50
Talent monthly churn (%) 3
Active talent (% of pool) 35
Direct signups/mo (events, schools, trucks) 500
M1 signups: ... (mktg + direct)
M12 signups: ...
Net talent M12: ...
Net talent M24: ...
Business Funnel ▼
Founding cohort (M1 start) 100 businesses
Direct BD quota (biz/mo, M1-12) 15
Direct BD quota (biz/mo, M13-24) 8
CAC biz, marketing channel ($/acq) 180
Business churn, early M1-6 (%/mo) 5
Business churn, late M7+ (%/mo) 3
Win-back rate (%/mo of dormant) 15
Scenario targets: M12 ... · M24 ...
Implied CAC (blended M12): ...
LTV (cohort: early + late churn): ...
LTV/CAC: ...
CAC payback: ...
Revenue Drivers ▼
Target: $75/yr/biz Y1 · $150/yr/biz Y2 · $250/yr/biz Y3
Promo: 3 free ads on signup, 50% off M4-6
Listing ads (F&B, Hospitality, Retail)
Posting events per location / year 4
Roles per posting event (filled at once) 4
Ads/mo at M1: ...  |  M12: ...
Entry-level mix (%) 80
Single-location businesses (%) 55
Avg branches (multi-location biz) 3.0
Bundle 10-ad tier adoption (%) 15
Bundle 25-ad tier adoption (%) 5
Gig (any business, per branch)
Gig adoption (% of businesses) 55
Gig picks per branch/mo (high rotation) 3.0
Internships (any business)
% businesses posting intern ads / mo 65%
Intern postings per adopter / mo 0.8
Pricing ▼
Entry-level listing ($) 10
Non-entry listing ($) 20
Gig pick (up to 3) ($) 10
Internship posting ($) 20
ARPU/biz/mo (M12): ...
Capital ▼
Raise amount ($K) 1000
Tranche 2 month (of total raise) 6
Revenue starts Month 4 (M1-3 free trial)
Tech credits $2,000/mo (AWS credit)
Cash depleted before Month 24. Extend runway or raise more capital.
Net Talent M24
...
M12: ...
Active Businesses M24
...
M12: ...
M24 Monthly Revenue
...
Yr-1 total: ...
Break-even Month
...
Monthly EBITDA positive
Cash M24
...
Low: ...
Revenue by stream ($/mo)
Cash flow: revenue vs costs ($/mo)
Talent + Business funnel
Cumulative cash ($)
24-Month P&L — Unit Economics: active scenario